It’s Hard to Eat Healthy

“Ba da ba ba ba.” in 2003, faced with slumping sales, McDonald’s commissioned a jingle. The fast-food giant recruited the era’s biggest music producer, Pharrell Williams, and pop icon Justin Timberlake to create “I’m Lovin’ It.”  The catchy hook became the heart of McDonald’s first worldwide campaign. It was sung in 20 languages throughout 120 …

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Small Steps – Major Results

Despite a large selection of best-selling diet books and an abundance of low-fat and non-fat foods, the latest data from the Centers of Disease Control (CDC) shows that Americans are heavier than ever before. We spend more than $60 billion annually on diet and weight loss products yet four in 10 adults, over 90 million …

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Tipping the Scales

Southwestern Pennsylvania has the highest percentage of “healthy weight” adults among the Pittsburgh Today benchmark regions, according to 2016 data from the Centers for Disease Control and Prevention’s Behavioral Risk Factor Surveillance System, the most recent available. But here’s the catch: Fewer than 1 in 3 southwestern Pennsylvanians are a healthy weight and more than …

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Loose Change, Part IX

Headline of the future: “Oat Bran—the Silent Killer.” (Woody Allen or David Letterman, I forget which.) We are courageously dealing with the controversial subject of climate change, but since my courage is running low, this will be our next-to-last foray into the subject. My fundamental argument about the climate issue is that while the climate …

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Stocks & Pedestal, Summer 2007

It took a little doing — the blacksmith had to add a few links in the chains — but we’ve put obesity in the public stockade. It’s often said that in many cultures being corpulent is a sign of wealth and even beauty. In ours, being obese is neither. Some see it as a natural …

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