Lara Bruhn

The Path to Growth

My 13-year-old son is growing taller by the day. I asked him jokingly when he would stop and he replied “If I had my way, never.” He said it felt good to be achieving “new heights” even if he knew it would come to an end some day. The same seems to be true of …

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Getting away from it all

“You need a vacation.” It’s bad enough when we hear it from our family members, worse when our employees feel compelled to tell us, and downright embarrassing when a regular client or customer points it out. Despite our best efforts, the physical and mental wear and tear of business ownership can take an obvious toll. …

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The Two Sides of a Sale

I can’t decide which is more awkward, selling to someone or being sold to. I’ve been on both sides, and when the sale is right, there’s nothing better. An opportunity is identified, a plan is hatched, and both parties benefit. But as a small business owner, I spend a lot of time trying to extricate …

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The sweet trouble of success

The hazards of good fortune in business are many: the physical toll of the added work, the mental toll of rethinking everything you’ve come to know, the psychic toll of raised expectations. They combine for a perfect storm that one feels guilty begrudging because the upsides of fame and fortune, while perhaps fleeting, seem so …

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The Equilibrium Illusion

Balance, n., a condition in which different elements are equal or in the correct proportions. What an elusive state. Just the constant weighing and evaluating required to attempt balance is exhausting. My mind races: I should be working on improving the bakery’s website… no, I should be at my kids’ soccer game… wait, I really …

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The D.I.Y. dilemma

I am intrigued by my customers and their behavior. I watch as they choose between the red velvet and the tiramisu, their faces betraying them as they try to resist temptation. Their eyes scan the cases, and I wonder how much the display itself influences their decisions. One of my favorite things about being a …

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