When President George W. Bush tossed the ceremonial first pitch at the home opener of the Washington Nationals in April, it marked the return of Major League Baseball to the nation’s capital after a 34-​year hiatus. It also gave a newcomer from Pittsburgh millions of reasons to cheer for a team that plays…

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  • Issue Quarter Winter
  • Issue Year 2006
  • Sub Heading Sports marketing: If you’re going to play, do it right
Tuesday night, Aug. 25, 2009. There are 17,049 paying customers in PNC Park. If they are baseball fans, they are getting their money’s worth.

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  • Issue Quarter Summer
  • Issue Year 2010
  • Sub Heading The path of the most exciting player on the Pittsburgh Pirates
Tony Modzelewski can’t explain why he jumped off the Fort Pitt Bridge in January 1975, but modern psychology has him covered. Modzelewski was 17 years old, celebrating the Steelers’ first Super Bowl victory, and the group of revelers he was with decided to walk across the bridge.

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  • Issue Quarter Winter
  • Issue Year 2007
  • Sub Heading Many attributes can be ascribed to Steeler fans, but what about healthy?
Mark Twain referred to golf as “a good walk spoiled.” I think of golf as more of a journey of revelation. It reveals whether you really want to do business with someone as you watch his behavior during a round. Or, as an unknown golfer said, “If there is any larceny in a…

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  • Issue Quarter Summer
  • Issue Year 2008
  • Sub Heading The walk of truth
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