Pipitone Group, an ad agency in Pittsburgh’s Observatory Hill neighborhood, counts Vitro Architectural Glass as one of its largest clients. For the Cheswick-​based company, which purchased PPG Flat Glass in 2016, Pipitone manages advertising and web strategy. Yet when Vitro wants to develop and implement a public relations initiative, it brings to the…

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  • Issue Quarter Spring
  • Issue Year 2018
  • Sub Heading Keeping up with rapid change is for the bright, the nimble, and the creative
After retiring from medicine, I drove across most of the southern and western United States to explore national parks and visit relatives. Every day, I would drive by billboards showing faces of physicians. I’m sure most of you have seen this type of marketing in the Pittsburgh region if not on billboards, then…

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  • Issue Quarter Between the Issues
  • Issue Year 2017
In the second half of the 19th century, as Pittsburgh emerged as one of America’s great cities, it did so on the back of heavy industry; steel predominantly, but also glass, oil and all manner of heavy machinery. Indeed, four of the five men novelist Edith Wharton dubbed the “Lords of Pittsburgh” built…

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  • Issue Quarter Summer
  • Issue Year 2008
  • Sub Heading The fascinating life of a produce and marketing pioneer
On a frigid Saturday in Jan. 2006, I packed my three children — ages 12, 14 and 15 — into our family car, loaded to the axles with magazines. I’d mailed most of the 40,000 copies of our first issue, but to save money, I planned to distribute magazines door-​to-​door through Shadyside and Squirrel Hill. And so with…

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  • Issue Quarter Winter
  • Issue Year 2011
  • Sub Heading Five years in print
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