Having Your Cake

The Path to Growth

My 13-​year-​old son is growing taller by the day. I asked him jokingly when he would stop and he replied “If I had my way, never.” He said it felt good to be achieving “new heights” even if he knew it would come to an end some day.

Time for a change

by Lara Bruhn
I can see the eye roll coming. How did I become the old shrew? Was it the cumulative effect of all those times I naively worried that an absent employee had been in a car wreck only to have them show up 30 minutes late with a mochachino in hand…

A Call from Campus

by Lara Bruhn
Diligent MBA students mine their schools’ alumni databases for possible internships and jobs. The value of networking and information gathering is a given. I’m sure they frequently contact alumni from investment banks, management consultancies and Fortune 500 companies, but as the owner of a retail bakery in Pittsburgh, I am…

The Two Sides of a Sale

I can’t decide which is more awkward, selling to someone or being sold to. I’ve been on both sides, and when the sale is right, there’s nothing better. An opportunity is identified, a plan is hatched, and both parties benefit. But as a small business owner, I spend a lot…

Pass the adrenaline, please

by Lara Bruhn
You might be tempted to call 911. It’s 2 a.m. and a 40-​something woman sitting in her Prius in a public parking lot is pounding her fists on the steering wheel and bellowing to an invisible companion. I confess to being that woman, co-​owner of a bakery on one of…

The sweet trouble of success

The hazards of good fortune in business are many: the physical toll of the added work, the mental toll of rethinking everything you’ve come to know, the psychic toll of raised expectations. They combine for a perfect storm that one feels guilty begrudging because the upsides of fame and fortune,…

The Equilibrium Illusion

by Lara Bruhn
Balance, n., a condition in which different elements are equal or in the correct proportions. What an elusive state. Just the constant weighing and evaluating required to attempt balance is exhausting. My mind races: I should be working on improving the bakery’s website… no, I should be at my kids’…

Angry customers

I am yelling at you because it is so rare that I can ever speak to anyone in charge!” the customer bellowed before ultimately chuckling.

The D.I.Y. dilemma

by Lara Bruhn
I am intrigued by my customers and their behavior. I watch as they choose between the red velvet and the tiramisu, their faces betraying them as they try to resist temptation. Their eyes scan the cases, and I wonder how much the display itself influences their decisions.
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